Go Beyond Greatness, Inc.’s Build Your Brand Program Trains Kingston High School Students for College and Career Success

Kingston, NY – Go Beyond Greatness Inc., a Kingston-based youth empowerment and college and career preparation program, is pleased to announce the successful completion of a professional development training program for a selected group of Kingston High School students entitled Build Your Brand.

Sponsored by City of Kingston, Ulster Savings Bank, YMCA Kingston, Center for Creative Education, Frank Guido’s Little Italy, Kingston City School District, and SUNY Ulster; the program is a fun and exciting 5-week professional development project for advanced youth development. Inspired by the business concept of personal branding, Build Your Brand trains youth to identify what they want out of life and learn how to make small changes to become more marketable and professional, leading to new opportunities that support their future success within college and career environments.

“It’s been an amazing experience to observe the students’ growth and understanding on what it means to go beyond their greatness,” says Ashley Knox who is the Founder and Director of Go Beyond Greatness Inc and also happens to be an alumna of Kingston High School, SUNY Ulster, SUNY New Paltz, and the Director of International Programs at Mount Saint Mary College. Go Beyond Greatness Program Director and owner of Karmabee, Karen Berelowitz also quotes “Principal Reinhardt and KHS administrators selected a dynamic group of high school students to work with this year, and VP Chris Marx and the SUNY Ulster team provided students with a great “pre-college” experience.” The college experience included receiving SUNY Ulster ID cards allowing students to access campus facilities, including the computer lab.

Two students, Emily Marte and Chris Blanschan from Kingston High School, had the following to say after their participation in the program and helped them with their public speaking skills and personal branding; “It was my goal to become more of a leader,” said Emily Marte. “Sometimes I am scared and shy. I will stutter a lot, look around, and my hands will get shaky.” Since completing the Build Your Brand program, Emily said her confidence was boosted. “I learned I am way much more than I thought I was, and I’m capable.” Chris Blanschan added, “Perseverance is the way I build my brand,” after his successful completion of the program.

Featured below are two segments of the Build Your Brand Project Speak “Like a Pro” workshop and “The Mannequin Challenge” video with both the students and special invitees including KHS and SUNY Ulster administrators and sponsors of the program.

Interested? Contact Ashley Knox or Karen Berelowitz for more info.

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